Monday, June 29, 2020

Pink Ladoo Project - Celebrate the Birth of Girl Child



There's Lots in a Ladoo

Lawyer Raj Khaira : Founder of Pink Ladoo Project

The Pink Ladoo Project was set up to challenge these views and to encourage communities to celebrate the birth of all babies equally, regardless of gender.


It was launched on the International Day of the Girl Child in October 2015, by lawyer Raj Khaira, who decided to take a stand against long held patriarchal views which see females as a financial burden to parents because of the dowry system.

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It’s about starting conversations and educating the older generation, but we recognise this is not going to happen overnight.”

The Pink Ladoo Project – Interview with founder Raj Khaira ...

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Raj used this“tradition” to make a statement. By encouraging the celebration and conversation of equality for girls through the giving out of pink Ladoos at their birth. This transformation of a normal yellow Ladoo into a pink one creates a powerful yet simple symbol of protest against bygone sexist customs.

SBS Language | The Pink Ladoo Project is helping fight gender ...

http://www.kissbranding.co.uk/the-pink-ladoo-project/

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