CHICAGO — Last week 200 Sikhs attended the first major fundraising event for the National Sikh Campaign, raising a total of $34,000. The NSC aims to promote national awareness of Sikhism and Sikh identity through the media, said a press release.
At the event, NSC representatives presented their media plan to place specially crafted ads about Sikhs on national and local TV channels and websites. “This will help to educate Americans on the Sikh community and identity of wearing a turban and beard,” explained the organizers.
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