Lawyer Raj Khaira : Founder of Pink Ladoo Project
The Pink Ladoo Project was set up to challenge these views and to encourage communities to celebrate the birth of all babies equally, regardless of gender.
It was launched on the International Day of the Girl Child in October 2015, by lawyer Raj Khaira, who decided to take a stand against long held patriarchal views which see females as a financial burden to parents because of the dowry system.
It’s about starting conversations and educating the older generation, but we recognise this is not going to happen overnight.”
Raj used
this“tradition” to make a statement. By encouraging the celebration and
conversation of equality for girls through the giving out of pink Ladoos at
their birth. This transformation of a normal yellow Ladoo into a pink one
creates a powerful yet simple symbol of protest against bygone sexist
customs.
http://www.kissbranding.co.uk/the-pink-ladoo-project/
.jpg)
No comments:
Post a Comment