Friday, September 5, 2014

U.S. Gurdwaras Plan $5M Campaign to Project Positive Sikh Image

Washington, D.C. — Over 100 representatives from gurdwaras across the U.S. have pledged support for the National Sikh Campaign's plan to engage top U.S. political operatives and media firms for presenting the community positively.
Meeting here recently this month for a grassroots meeting called by the newly formed NSC, the gurdwara representatives set a target of raising $5 million to shape the Sikh image in America, according to a media release.
During the strategy session, Geoff Garin of Hart Research, who served as Hillary Clinton's former top political strategist, and Isaac Baker of AKPD Message and Media, President Barack Obama's media firm, outlined a roadmap of how Sikhs can change perceptions in the U.S. and how crucial the campaign will be to the future of Sikhs.

Garin also gave the meeting's participants an exclusive update on NSC's groundbreaking messaging research that will underpin the effort and inform the community how it can effectively communicate to the American public.
with thanks : IndiaWest : LINK : for detailed news.

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