Friday, May 30, 2014

US Sikhs Hire Hillary Strategist to Change Perception

WASHINGTON : American Sikhs have hired a political consultant, who served as a strategist for Hillary Clinton’s 2008 presidential campaign, for the first-ever exploration of creating positive perception about Sikhs among Americans.

Geoffrey Garin, who also served as the pollster and strategic advisor to Priorities USA, the super PAC supporting President Barack Obama’s re-election in 2012, will take an in-depth survey of feelings and misperceptions towards Sikhs for the newly formed National Sikh Campaign (NSC).

This research will lay the foundation for the largest promotion of Sikhs in the western world coordinated by NSC with messaging that will deliver new information and visuals that can positively change attitudes toward Sikhs.

Gurwin Singh Ahuja, executive director of NSC who was part of Obama’s two election campaigns in Ohio, said, Sikhs have been part of American scene since they first immigrated to North America 100 years ago.
“There is no one better than Garin to properly conduct a study that can show how Sikhs can dispel the misperceptions about our community and portray us as part and parcel of American society,” he said.

With thanks : MizoNews : LINK : for detailed news.

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