Saturday, February 21, 2015

US Sikhs hire Obama’s poll gurus to fix community’s public image

If they could help an obscure politician win a senate seat and then the White House, twice, they surely have what it takes to help a beleaguered community find acceptance.
AKPD, a media consultancy founded by President Barack Obama’s top campaign managers, has been hired by US Sikhs to re-introduce the community to Americans.
Though Sikhs have been around for a long time, they have felt threatened, and have been attacked, by those who know either little or nothing about them, specially since 9/11.
A country-wide survey commissioned to identify the problem and suggest remedies — whose findings were released on Tuesday — came to basically two conclusions.
One, Americans don’t know anything about Sikhs and were, therefore, cool towards them. Two, when informed about the community, its religion, they warmed up to it.

with thanks : Hindustan Times : LINK : for detailed news.

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