Monday, February 13, 2017
Saturday, February 4, 2017
Gurdwara committee goes to polls on Feb 26
Feb 04 2017 : The Times of India (Delhi)
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The directorate of gurdwara election has decided to reach out to Sikh electors with voter slips to encourage them to cast their ballot in the upcoming Delhi Sikh Gurdwara Management Committee elections, scheduled on February 26. It also appealed to all candidates and participating in the polls to abide by the mo del code of conduct.
There are as many as 3,80,091 electors, of which 1,92,691 are men and 1,87,400 are women electors.
The directorate had earlier carried out a drive to incorporate the photos of voters in the electoral roll to ensure transparency and prevent impersonation.
with thanks : TOI : LINK
Wednesday, February 1, 2017
Sikh-Americans hire marketing firm for Sikhism awareness in US
In efforts to reduce the hate crimes and violence that the Sikhs have faced since 9/11, the Sikh-American community have hired a well know marketing firm to generate a nationwide awareness about Sikhism.
It has become increasingly important in today’s political and social environment, the National Sikh Campaign (NSC) said in a statement as it announced to hire the services of FP1, a conservative-leaning Washington-based marketing firm which has an impressive clientele which includes Facebook and Ford.
Through research conducted in early 2015, it has been verified that when Americans learn about the key tenets of the Sikh religion, their feelings become far more positive, a media release said.
“Engaging FP1 was a crucial decision in making our entire strategy complete, and their expertise in reaching conservative Americans will be valuable in expanding our reach beyond our target audience of millennials and progressives,” said Dr Rajwant Singh, Co-founder and senior advisor of NSC.
“This is perhaps the first time that any US Sikh community has undertaken a major, proactive effort to reach out to Americans nationwide,” he added.
“Every step in our plan has been tested to have maximum effectiveness in shifting the perception and driving positive awareness of Sikh Americans,” said Shawn Singh Ghuman, communications director of NSC.
“We plan to use every tool, channel, and capability in the marketing communications industry to engage our society with the values Sikhism extolls,” he said.
The Sikhs article of faith — the turban and beard — have been falsely associated with terrorism in the wake of the 9/11 attacks.
While there are an estimated 500,000 Sikh-Americans in the US, who have been an integral part of the American fabric for generations, the first post-9/11 fatal hate crime victim was a Sikh.
with thanks : The Hindu : LINK
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